Being a small business owner is hard. You’re stuck with a lot of tasks you probably don’t have any experience with, and there’s no one around to help you out. As an internet marketer, it’s your job to make money from the Internet. While this may seem like an impossible task, here are the top five digital marketing tools for small businesses. These tools can help you get started on your way to success.


In terms of email marketing tools, Mailchimp is a powerful program that allows you to create, send and track emails. It has a nice drag-and-drop interface that makes setting up campaigns a breeze. Mailchimp also offers paid plans with more features than the free version, but they’re not necessary if you’re just getting started in digital marketing.

Mailchimp’s free plan lets you send up to 2,000 subscribers per month from one account (if your company has less than 1 million contacts). There are no limits on what kind of content can be included in each message—you can even use call-to-action buttons like “subscribe” or “download our guide.” This feature alone makes this tool worth considering for small businesses trying out their first email campaign!


Hootsuite is an all-in-one social media management tool that helps you manage multiple social media accounts, schedule posts, and track results. It also has a built-in analytics dashboard so you can see how your content is performing across all platforms at once.

Hootsuite’s free version gives you access to basic tools like scheduling tweets or managing Facebook pages, but if you want full control over your entire social media presence (and don’t mind paying for it), then consider going premium: You’ll get access to more advanced features like automatic posting based on keywords in articles shared online; integration with third-party apps such as Buffer and Infusionsoft; reporting capabilities that allow people outside the company (like clients) who don’t use Hootsuite themselves yet still want them to use theirs instead; integrations with other tools like MailChimp which allows users of both services to pull email lists together into one place without having separate lists created manually by each service provider.

Google Analytics

Google Analytics is a free, powerful tool that helps you understand how your website is performing.

Google Analytics gives you access to data that can help you improve your website’s performance. It gives you access to visitors, traffic sources (via links), and other metrics related to visitors who visit your site. The information provided by Google Analytics can help improve the user experience on your website as well as identify new opportunities for growth.


Canva is a free online tool that allows you to create professional designs for social media and print. You can use the site’s library of templates, or create your own using Canva’s easy-to-use drag-and-drop interface.

Canva is great for creating graphics for your website, social media, email marketing, and more. It also has an impressive library of professional templates that are customizable in size (from 2×4 inches up to 8×16 feet), colors, and fonts—allowing you to easily make any imaginable design within minutes!


Later is a social media scheduler that allows you to schedule posts on Facebook, Twitter, LinkedIn, and Instagram. You can also schedule posts for multiple accounts at the same time. Later helps you monitor your social media performance by allowing you to view analytics on the three most important platforms: Facebook page views per day; Twitter followers; and Instagram likes/follows per week.

Why do you need digital marketing tools?

There are many reasons why you need digital marketing tools. They can help you automate repetitive tasks, track your results, keep up with the latest trends, and measure ROI. Let’s dive into these benefits:

  • Automate repetitive tasks. Digital marketing automation tools allow you to do things like send automated emails or make calls on behalf of your business. This is because you don’t have to manually type each email or phone call every time. This saves time and energy that could be better spent elsewhere on growing your business!
  • Track results from digital channels such as social media ads, SEO campaigns, and email marketing campaigns so that you know what works best for driving sales or leads onto your company’s doorsteps (or inboxes). You’ll also have valuable insight into what types of content resonate best with potential customers based on their behavior online versus offline stores like retail locations where they could potentially buy something directly from an employee rather than browsing through multiple websites before making a decision when purchasing something online instead.”


The above tools can be a great supplement to your existing marketing efforts, but they’re not a replacement. You will still need to spend time on social media, creating content and promoting it through paid channels like Google AdWords and Facebook Ads. These digital marketing tools do a lot of work for you, but don’t expect them to do everything.

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